X @@lukepierceops · May 27, 2026
Full analysis by SuperBM
Luke Pierce: We charge $3K to $5K for an audit before building anything.
8/10 Strong
Consultant shares audit delivery doc structure to close deals.
Key Insights
- Audit-first model reduces client risk and builds case for larger projects.
- Visual process maps reveal inefficiencies clients often overlook.
- Under-promising ROI creates upside surprise and case study potential.
Caveats & Flags
- Claims 'build becomes inevitable' without evidence of conversion rates.
- No independent verification of pricing or client outcomes provided.
- Assumes all clients have undiscovered workflow inefficiencies.
Valid Points
- Structured audit delivery with clear sections adds perceived value.
- Emphasis on quantified ROI and under-promising builds trust.
- Daily progress updates in shared Slack differentiate from typical agencies.
Counterpoints
- No evidence that $3K-$5K audits consistently lead to project builds.
- Cost of inaction section relies on client-provided numbers, not independent analysis.
- Success depends heavily on discovery call quality, which is unaddressed.